Total sales at British supermarkets increased by 5.4% year on year in the four weeks ending March 23, as falling inflation encouraged buyers to spend more, according to research firm NIQ market figures released Wednesday.
The growth was slightly larger than the 5.3% rise reported a month earlier, reported Reuters.
Mike Watkins, NIQ’s UK head of retailer and business insight, stated that a drop in food costs in March and supermarket competition helped sales.
“However, overall consumer spend remains under pressure as many household bills continue to increase above (inflation) and this is reflected in the continued weak consumer confidence,” he said, according to the report.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
