US individuals would spend 55 minutes daily watching digital video rather than traditional TV in 2024, according to EMarketer’s February 2024 projection.
The drop in TV time spent will be more moderate than previously anticipated, even as time spent with digital video increases.
“Growth in time spent with digital media is slowing, but it’s still increasing faster than time spent with traditional media is declining,” noted EMarketer.
According to their projection, time spent on mobile phones in the United States will be 50 minutes higher than time spent watching connected TV this year.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
