E-commerce purchases via social media and live-streaming are growing on TikTok, especially among younger buyers.
According to Insider Intelligence/eMarketer, Facebook leads social media platforms with 20.5% of purchases. Instagram is in the second spot with 14.6%, followed by YouTube with 9.5%, and then TikTok with 7.8%.
After TikTok, the top social media platforms were Snapchat, X (formerly Twitter), and Pinterest.
The survey was conducted in June and is based on US adults who made purchases in the previous 30 days.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
