Meta’s latest test makes it more difficult to discover the Shop option on Instagram.
“As part of our continued work to simplify your Instagram experience, we are testing a few changes to the main navigation bar at the bottom of the app with a small number of people,” a Meta spokesperson told TechCrunch.
The Shop tab has been withdrawn from the app’s Home Screen and is now hidden beneath Settings in the latest test. The Shop tab was previously located on the bottom navigation bar.
The removal of the Shop tab from the main navigation bar may harm some online stores that rely on Instagram Shops for revenue, according to the report.
While it is not entirely eliminated from the app, it is much more difficult to find. However, other places to make purchases on Instagram include the feed, stories, and reels.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
