Footwear is the most popular product category among US luxury purchasers, followed by handbags and leather goods, cosmetics and beauty products, and perfume.
According to an Insider Intelligence/eMarketer survey, less than one-third of customers purchased accessories such as eyewear, jewelry, and watches in the previous year.
According to Insider Intelligence/eMarketer, personal luxury sales in the United States will exceed $109.25 billion this year. Ecommerce will account for more than one-fifth of those sales.
Inflation will have less of an impact on core luxury shoppers than on the ordinary US consumer. As a result, the luxury category will be resilient, rising at a rate of more than 13% in 2022, compared to a rate of around 6% for retail overall, according to the survey.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
