Facebook parent company Meta is partnering with Adobe to create Express Your Brand, a free online training program for small businesses.
“It’s no surprise that social media is an essential marketing tool for small businesses today. According to a recent Adobe survey, we found 59% of small business owners say improving their social media skills would be the most impactful thing they can do for their business,” said a company statement.
According to a report by the Search Engine Journal, the virtual training sessions will seek to give tools to brand owners to increase their impact on social media.
The Adobe Express design app will be used to make creatives.
An online community is also planned where business owners can share tips and connect.
The program launches on May 17 and will deal with various digital marketing issues such as increasing engagement on Instagram and developing ads using the Ad Manager.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
