Universal Music Group and Meta have expanded their license arrangement, providing more opportunities for artists and songwriters across Meta’s platforms, including Facebook, Instagram, Messenger, and WhatsApp.
Reuters reported that Universal, which initially licensed Facebook in 2017, sees this agreement as an opportunity to further incorporate music into Meta’s ecosystem.
The deal also covers compensation for artists and songwriters. While Universal recently dissolved its cooperation with Meta for premium music videos, the new agreement focuses on more popular music items across Meta platforms.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
