A recent report by the Collage Group reveals that over half of US consumers, specifically 53%, enjoy playing video games. This enthusiasm is even more pronounced among Gen Z, with a remarkable 72% expressing their love for gaming.
Mobile devices dominate the gaming landscape, surpassing computers and gaming consoles in popularity, reported EMarketer. This shift is reflected in the projected $8.59 billion in US game ad revenues for 2024, with $7.77 billion attributed to mobile gaming.
The gaming industry is also seeing a surge in advancements in in-game advertising technology, spearheaded by companies like Electronic Arts, Roblox, Pubmatic, and Activision Blizzard. These advancements are making the gaming experience more appealing to advertisers.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
