According to Guideline, the US advertising market has increased for 14 months in a row.
The most recent data shows a 1.9% year-over-year increase in May, a slowdown following several months of greater growth.
According to an article at EMarketer, advertisers are not too optimistic despite the constant increase. Budgets are limited, and advertisers are under pressure. So, why do things feel grim despite evidence to the contrary?
“Google postponing third-party cookie deprecation in Chrome seems to have prolonged industry anxiety rather than providing temporary relief,” said EMarketer analyst Evelyn Mitchell-Wolf.
According to EMarketer’s March 2024 forecast, Google’s share of total US search ad spend is declining and will drop below 50% next year.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
