An EMarketer forecast for March 2024 indicates that global ad spend will increase by 9.0% this year.
Its growth is primarily driven by digital ad spend, which is expected to increase 12.2% year on year.
EMarketer’s March 2024 forecast predicts that digital will account for 70.0% of all media ad spend worldwide.
Nearly every country EMarketer tracks will increase digital advertising spending this year except for Argentina.
Global advertising spending will surpass $1 trillion next year.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
