According to a Baymard survey conducted in February 2024, nearly half (48%) of US adults abandoned their online shopping cart at checkout due to additional charges (shipping, tax, and fees).
According to EMarketer’s “The Ecommerce Delivery Opportunity” report, retailers can provide value to e-commerce customers by pushing bundles. These pricing models cover shipping expenses or reduce the dimensional packaging weight for best-selling products.
According to a ShipStation survey conducted in November 2023, more than a third (34%) of global consumers regard shipping costs as the most significant element when ordering online, while just 23% consider speed the most crucial.
“Consumers don’t want fast shipping. They want free shipping as fast as possible, and that’s becoming the baseline,” said EMarkerter analyst Blake Droesch.
The second most popular reason shoppers abandoned carts was that the website wanted the user to create an account. The third most common reason for not buying was a lack of trust to insert credit card information on the website.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
