According to a March 2024 Bizrate Insights survey, 61% of US respondents value loyalty programs tailored to their buying preferences.
“Consumer data is key to creating a more personalized experience for consumers,” reported EMarketer.
According to a Vanson Bourne survey conducted in September 2023, Gen Z consumers are the most comfortable providing personal data to marketers in exchange for a better experience, while baby boomers are the least.
Brands may use AI tools to assess and utilize customer insights. According to a Bolt poll conducted in December 2023, nearly three-quarters (72%) of US internet retailers believe AI-driven customization and generative AI will have the greatest impact on their businesses in 2024.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
