LinkedIn, owned by Microsoft, has had revenue growth in the single digits since 2022 and is looking for a boost.
The company is looking to its membership, which surpassed one billion in November, to help fuel growth, reported CNBC.
According to EMarketer, Instagram parent Meta and TikTok’s Chinese owner ByteDance will receive nearly two-thirds of social media marketing dollars in the United States this year. By 2026, Instagram and TikTok are expected to increase their share by two percentage points.
“By opening up Thought Leader ads, LinkedIn is letting anyone boost a post as long as the author grants permission,” CNBC noted.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
