Google’s Search Liaison stated on social media that there is no “perfect page” formula that websites need to adhere to in order to rank highly in search results.
Google stated there isn’t, and no one should feel compelled to follow some imaginary formula.
“There are any number of third party SEO tools that might advise that a page should be a certain number of words long or somehow constructed in a particular way for success in search,” noted the statement.
It pointed out, “Following such advice doesn’t guarantee a top ranking. Moreover, such predictions and advice [are] often based on looking at averages — which misses the point that completely different and unique pages can and do succeed in search.”
Google advises focusing on making websites helpful to readers instead of following advice from third parties.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
