Mavrck says that about 98% of creators use Instagram feed posts, Instagram Stories, and Instagram Reels.
According to Insider Intelligence/eMarketer, this means that Instagram is used by creators more than TikTok, Facebook, and other popular social networks.
About 60% of US social network users will use Instagram this year, indicating that the platform is still at the forefront of influencer marketing, according to Insider Intelligence/eMarketer.
Instagram is positioned to maintain its dominance thanks to the possibility of high-paying partnerships and its recently launched performance-based monetization model.
On the other hand, TikTok is not far behind Instagram, with 89.6% of US producers planning to share sponsored video content on the site this year. Its algorithm has been an enormous appeal for aspiring, video-first creators, allowing them to create audiences more quickly than on other platforms such as Instagram or YouTube.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
