Elon Musk announced Friday on X that monthly users of social media site X, formerly known as Twitter, had reached a “new high,” and he released a graph showing the most recent figure of over 540 million.
According to Reuters, it is also the latest in a series of comments from X executives claiming great usage traction following the July 5 introduction of a direct competitor platform dubbed Threads by Meta Platforms.
Musk stated earlier this month that X’s cash flow was negative due to a nearly 50% decline in advertising revenue and a high debt load.
Musk has made a lot of product and organizational changes since taking charge. The company launched the verified blue tick as a premium service and began sharing a portion of ad sales with select platform content creators.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
