A surprisingly large amount of users do not click through Google search results on their smartphones, according to a survey by Semrush.
More users click search results on desktop computers compared to mobile phones. In terms of search types, images are by far the most popular on mobile.
On desktop, 25.6% of searches result in “zero clicks,” according to the report. In terms of user behavior, this can mean a variety of things, but let’s start with the worst-case scenario: these “zero clicks” mean that the user found the answer on the Google Search Engine Results Pages and never went to a website.
The fact that Google provides URL-less content in the form of direct answers suggests that it is responding to a new demand for accessibility, says Semrush.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
