Walmart customers can now virtually try on items from the comfort of their own homes, thanks to AR technology in the retailer’s app.
Customers must upload a full-body photo of themselves to generate a realistic simulation of what an item of apparel would look like on their own bodies in the new Be Your Own Model experience, Walmart announced.
The functionality, made possible by the company’s acquisition of the Zeekit virtual try-on platform last year, can recognize where the fabric should drape and shadows should fall.
Walmart stated, “a single shirt can come in six different colors, seven different sizes and two sleeve lengths. Our technology captures all the variations and shows how they look uniquely on each individual.”
The feature is currently being rolled out to iOS users and will be available on Android devices in the coming weeks.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon