According to March 2024 data by Zogby Analytics and Feedvisor, 48% of US retail decision-makers believe video ads deliver the highest return on ad spend (ROAS) on Amazon, followed by 39% who favor sponsored products.
This trend aligns with a March 2024 EMarketer forecast showing that video will account for 35.7% of total US digital ad spend, reaching $108.15 billion this year.
Amazon will generate $41.95 billion in US retail media ad revenue, making up 77% of the total retail media ad market.
EMarketer noted that advertisers should consider diversifying their Amazon ad formats to maximize ROAS.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
