Meta’s ad dominance in the US is staggering. In 2024, Meta is expected to capture 21.3% of the digital ad market, far outpacing YouTube’s 5.6% and Netflix’s 0.3%, despite users spending nearly equal time on these platforms, according to EMarketer’s June 2024 forecast.
Despite complaints about the rising number of ads, Meta’s user base grew by 7% in Q2, with ad impressions and prices increasing by 10%.
This success is driven by Meta’s ability to deliver trackable ROI and straightforward ad placements, making it the go-to for advertisers. In contrast, connected TV platforms like Netflix and YouTube lag behind in ad spend, even as consumers shift more of their viewing time to digital, observed EMarketer.
The report noted that Meta’s ability to outpace competitors in ad revenue highlights its robust ad ecosystem, which continues to attract businesses looking for effective and measurable results.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
