In the early days of SEO, the home page was considered the most significant website page because everyone acquired connections from directories and reciprocal linking, which predominantly resulted in home page links.
However, notes an article at the Search Engine Journal, because people connect to content, the most significant pages for many websites are now the inner pages.
The article says it is a long-standing link-building practice to create links to important core pages so that pages about XYZ have a greater chance of ranking for XYZ.
Therefore, the article states it was surprising to hear Gary Illyes, an analyst on the Google Search team, say that Google prioritizes a site’s homepage.
John Mueller, a senior search analyst, and search relations team member at Google, has also voiced the importance of the homepage as the first point to crawl a website to find more pages and to map how many clicks away they are from the homepage.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
