Advertisers may predict where to target generational advertisements by studying where each group spends its time and how their needs change over time.
According to Insider Intelligence/eMarketer, Millennials comprise the largest age group of users on 9 of the 11 platforms tracked by generation.
However, Gen Z is more present on Disney+, YouTube, Instagram, and X. Gen Z is defined by those born from 1997-2012.
Gen X is defined as those born from 1965 to 1980 and Millennials from 1981 to 1996. Baby boomers are those born from 1946 to 1964.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
