TikTok has officially launched its online shopping feature in the United States after months of testing, according to a blog post published on Tuesday, as its Chinese owner ByteDance seeks to capitalize on the social media app’s popularity.
“TikTok Shop will now bring shoppable videos and LIVE streams directly to For You feeds across the country – and give brands, merchants, and creators the tools to sell directly through shoppable content on the TikTok app,” the company stated.
“Creators have a new way to monetize their creativity by sharing products in short videos and livestreams, and sellers can choose the Affiliate plan that’s the right fit for their brand,” the blog stated.
Other features of TikTok Shop include Fulfilled by TikTok, a shipping solution for TikTok stores, and a secure checkout using third-party payment processors.
Merchants can manage their TikTok Shop through Shopify with integrations to other e-commerce platforms such as WooCommerce, BigCommerce, and Magento.
TikTok is integrating online shopping into its main app, trying to mimic the success of Asian platforms Shein and PDD Holdings’ Temu, according to Reuters.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
