Meta has announced new updates to its Business Tools, focusing on enhancing user privacy.
According to a report by the Search Engine Journal, these changes will restrict data access, potentially affecting advertisers’ custom audiences and reporting.
Key adjustments include limitations on URLs and custom parameters, which may result in ad sets being paused, according to an email Meta sent to advertisers.
Meta recommends businesses review their tracking parameters and adapt their strategies for privacy compliance.
Advertisers should monitor for affected ads and adjust campaigns accordingly. Search Engine Journal recommends looking into alternative analytic tools.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
