Reddit soared to become the fifth highest-visibility domain in Google’s organic search results in July 2024, a remarkable leap from its No. 68 position in July 2023, according to Sistrix.
Since going public in March 2024, Reddit has rolled out new ad products and enhanced search features, positioning itself as a growing force in the digital marketing landscape, reported EMarketer.
Reddit’s ad revenue grew 41% year-over-year in Q2, and its US ad revenues are expected to rise by 27.9% this year, outpacing all social platforms except TikTok.
EMarketer noted that the platform’s success is due to new ad products, AI-powered search improvements, and increased visibility in Google’s search results.
Between July 2023 and April 2024, Reddit saw a 1,328% surge in SEO visibility. While Reddit remains a minor player in the US ad spend market, brands should consider leveraging its growing influence alongside their social media and SEO strategies, the report added.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
