Since Q3 2023, Google has experienced rapid growth in digital ad revenues, doubling the pace of Microsoft’s gains. According to recent earnings reports, Google’s global dominance in digital advertising continues to strengthen.
In the US alone, Google’s ad revenues are projected to hit $77.49 billion this year, making up 25.6% of total digital ad spend, according to EMarketer’s March 2024 forecast.
This surge is largely driven by Google’s stronghold in search, a key area of growth for the company.
However, this growth could face challenges. A recent US ruling against Google’s search monopoly might allow competitors to grab some of its market share.
This data underscores Google’s critical role in the digital ad landscape. It’s a compelling reason to consider boosting investments in Google while paying attention to Microsoft’s efforts.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
