Total US media ad spend is forecasted to hit $389.49 billion this year, with 77.7% funneled into digital channels such as mobile, desktop/laptop, and connected TV (CTV), according to EMarketer.
Ad spend has consistently outpaced GDP growth since 2019 when digital surpassed half of the total ad spend.
EMarketer noted that retail leads digital ad spending at $88.13 billion, followed by consumer packaged goods at $48.79 billion and financial services at $33.81 billion.
While traditional search’s dominance wanes, display ad spend is rising, driven by video formats like CTV.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
