Shein has emerged as the No. 1 apparel retail site in the US, recording 46.9 million unique visits in June, according to Comscore data.
This success is fueled by significant marketing efforts, with the company spending an estimated $300-$400 million on advertising in 2023, per Bernstein’s Robin Zhu.
However, Tinuiti data from March 2024 shows Shein shoppers are less likely to complete purchases than Amazon shoppers, highlighting a gap between traffic and conversion, reported EMarketer.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
