Amazon’s Subscribe & Save program lost market share in nine of the top ten consumer packaged goods (CPG) categories between 2023 and 2024, according to Numerator data from June.
“Consumers continue to be cautious about how they’re spending money, which may mean putting their subscriptions on pause and researching the best deals,” according to EMarketer.
According to an EMarketer forecast, Amazon’s US sales of health, personal care, and beauty items, as well as pet products (which account for the vast majority of the top ten CPG Subscribe & Save categories), will continue to increase by double digits this year and next.
Health, personal care, and beauty will be the fastest-growing Amazon category this year, expanding 14.8% to $51.55 billion and accounting for 10.5% of total US e-commerce sales (up from 7.5% in 2021).
According to EMarketer, Amazon’s US e-commerce sales of pet products will amount to $11.78 billion this year, accounting for 2.4% of Amazon’s overall e-commerce sales in the United States. However, sales growth is declining, from a high of 38.3% in 2021 to 11.3% by 2024.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
