According to a Salsify study conducted in April 2024, 27% of adults in the UK and the United States want to begin shopping for holiday items as early as October.
Amazon launched Prime Big Deal Days, formerly known as the Prime Early Access sale, to encourage early holiday shopping. In October 2023, shoppers spent $5.90 billion during the sales event, reported EMarketer.
Cyber Five, the five days between Thanksgiving and Cyber Monday, remains an attraction for buyers searching for holiday deals. According to Salsify, 62% of buyers expect to spend on Black Friday.
Cyber Five’s percentage of overall e-commerce sales has decreased from the 20.0% peak in 2019. This year, we expect Cyber Five to account for 15.7% of holiday e-commerce sales, totaling $42.66 billion in the United States.
According to EMarketer’s February 2024 forecast, US holiday retail and e-commerce sales will total $1.372 trillion this year.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
