Meta’s latest social media platform, Threads, has over 175 million monthly active users, CEO Mark Zuckerberg said on Wednesday, as the company approaches its one-year anniversary.
In less than a week, it attracted 100 million users, partly because it made it easy for Instagram users to create their Threads profiles. However, according to Reuters, some of the initial users eventually stopped using the platform.
Threads, a competitor to X, formerly known as Twitter, debuted in app stores on July 5 of last year, just in time to entice users away from X during billionaire Elon Musk’s turbulent takeover.
According to Sensor Tower statistics, users spent an average of three sessions and seven minutes per day on the Threads app last month, a 79% and 65% decrease from July of the previous year.
Because Threads does not have advertising, Meta makes very little to nothing from it, noted the report.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
