A B2B influencer is a recognized expert in a certain industry and can help a B2B company stand out in a competitive market.
According to an article at EMarketer, they are chosen based on their credibility in their sector, allowing them to be more effective than a brand alone. They may collaborate to create and distribute social media content and host events and webinars.
Influencer marketing is becoming crucial for B2B business.
“Effective B2B influencer marketing isn’t about celebrity status. In B2B, the focus is on value creation, trust-building, and collaboration,” noted the report.
Micro and niche influencers are selected because of their targeted audiences and subject area expertise. They can be both employees and customers.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
