Instacart is expanding its collaboration with Google Shopping Ads to include YouTube as it seeks to expand its offsite retail media capabilities.
Viewers who click on the advertisement will be taken to an Instacart product page, where they may order the advertised items for same-day delivery, reported EMarketer.
YouTube dominates media consumption: US adults spend an average of 36 minutes per day on the platform, beating Netflix, Hulu, and Facebook, according to an EMarketer forecast, making it an attractive target for advertising.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
