In 2023, social video accounted for 52.5% of total US social ad spending.
By 2025, social video will earn more ad revenue than conventional television, according to EMarketer.
Social video is forecast to account for 56.4% of total US social ad spending in 2024, 58.5% in 2025, and 60% by 2026.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
