Google is using new AI technologies to combat an increase in bogus internet reviews, which mislead shoppers and harm local businesses.
In a blog post, Google announced its progress in 2023 against fake reviews, including blocking over 170 million bogus reviews, representing a 45% increase over the previous year.
Business owners were safeguarded against nearly 2 million efforts by bad actors to claim Business Profiles that did not belong to them, more than 1 million more than in 2022. After Google’s systems spotted suspicious behavior and exploitation attempts, they temporarily protected over 123,000 businesses.
Google stated, “We’re committed to combating fake reviews while continuing to collaborate with regulators and the broader industry on this important issue. “
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
