Retail media ad spending will account for more than one-fifth of overall US ad spending by 2027, according to an Insider Intelligence/eMarketer forecast.
Through 2027, social media will remain the second-largest ad channel, albeit by a narrow margin. According to the projection, retail media ad spend is expanding faster than search or social.
Retail e-commerce includes Amazon, Walmart, and eBay. According to Insider Intelligence/eMarketer, search ads will steadily grow and become the biggest ad spend channel this year.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
