According to an August 2023 CivicScience survey, knowing and trusting a brand is the most important factor for US adults, especially those aged 55 and up, when deciding what to buy.
Owning up to mistakes is the most successful strategy for brands globally to develop or increase consumer trust, according to an Edelman poll conducted in May 2023.
According to the Insider Intelligence/eMarketer report, brands can establish confidence by being honest about their climate impact, supply chain, and staff diversity and collaborating with the government to develop regulations.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
