Amazon.com Inc. is closing its physical apparel stores barely 17 months after opening the first to focus on grocery stores.
“After careful consideration, we’ve decided to close our two Amazon Style physical retail stores and focus on our online fashion shopping experience, where we’re offering new, exciting selection at great value and introducing innovative technology to meet the needs of every customer,” Amazon spokesperson Kristen Kish told Bloomberg News.
Amazon Style stores in Glendale, California, and Columbus, Ohio, will close by November 9, the company announced Thursday.
Last year, the e-commerce giant liquidated most of its Amazon-branded physical outlets, including bookstores, an Amazon 4-Star variety market, and mall pop-up kiosks.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
