Retail media is poised for growth, with Insider Intelligence/eMarketer forecasting an annual spending increase of more than 19% through 2027.

According to the graph, retail digital ad spending will continue growing over the coming years, making up nearly 27% of the total digital ad spending market by 2027.

In 2021, retail online ad spending was only 14% of the overall digital ad market, and by 2023 is set to reach over 17%.

This trend demonstrates that e-commerce will increase in importance from where it is today.


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