Retail media is poised for growth, with Insider Intelligence/eMarketer forecasting an annual spending increase of more than 19% through 2027.
According to the graph, retail digital ad spending will continue growing over the coming years, making up nearly 27% of the total digital ad spending market by 2027.
In 2021, retail online ad spending was only 14% of the overall digital ad market, and by 2023 is set to reach over 17%.
This trend demonstrates that e-commerce will increase in importance from where it is today.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
