Twitter aims to focus on video, creator, and commerce partnerships to reinvigorate the company beyond digital advertising, according to a Reuters-reviewed investor presentation by owner Elon Musk and incoming Chief Executive Linda Yaccarino.
According to a source familiar with the matter who spoke on the condition of anonymity to discuss a private investor call, Yaccarino, who took over as CEO on June 5, told Twitter investors on Thursday that the company is in early discussions with political and entertainment figures, payments services, and news and media publishers about potential partnerships.
According to a presentation slide, Twitter is requesting “money transmitter licenses” in 50 US states.
Additionally, the business has concentrated on expanding the platform’s video content. According to another slide, more than 10% of time spent on Twitter is now spent watching vertical videos.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
