Influencer marketing can quickly make a significant impact.
It is becoming more apparent that multiple posts by an influencer are necessary to get results, not just a single post, according to a report by Ceoworld Magazine on Monday.
Brands are making performance-based contracts with influencers to get paid based on results.
Videos are still the best medium to convey a message to potential customers. Videos continue to grow as a percentage of marketing to consumers, and a recent Biteable survey found that 68% of marketers see videos as outperforming Google ads.
Surveys show that micro-influencers have the highest engagement rates since they focus on specific interests. On the other hand, Nano-influencers, which are even smaller than micro-influencers, have even more authentic content and powerful influence on a particular community, according to the report.
While Instagram remains the preferred platform for influencer marketing, TikTok is catching up and is currently in second place.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon