In June 2024, Amazon attracted 236.9 million unique US visitors, far outpacing Walmart’s 137.2 million, according to Comscore.
Amazon’s dominance extends beyond traffic and leads in US retail e-commerce sales, capturing 40.9% of the market this year, according to EMarketer’s July 2024 forecast.
Amazon’s influence in retail media is equally strong. It accounts for 77.0% of US retail media ad revenue, with Walmart at 6.8% and eBay at 1.2%, according to EMarketer’s March 2024 forecast.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
