In June 2024, Amazon led the US digital retail landscape, drawing an impressive 236.9 million unique visitors, according to Comscore.
This figure far surpassed Walmart, which ranked second with 137.2 million unique visitors.
Amazon’s dominance isn’t limited to traffic; it also commands 40.9% of US retail e-commerce sales this year, per EMarketer’s July 2024 forecast. Furthermore, Amazon is set to capture 77.0% of US retail media ad revenue, dwarfing competitors like Walmart (6.8%) and eBay (1.2%).
These stats underscore the value of investing in Amazon’s retail media network for digital advertisers.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
