According to an EMarketer’s July 2024 forecast, over 181 million people in the United States will be Amazon Prime members this year, accounting for over seven out of ten (73.7%) of all internet users.
Many consult influencers before making a purchase, others are swayed by better discounts from competitors, and some choose Amazon for fashion over food.
According to EMarketer’s June 2024 forecast, Amazon’s market share declined during Prime Day for the third year in a row. With other summer sales events like Walmart+ Week gaining ground, it seems consumers are more focused on finding the best deals than staying loyal to one brand.
According to IZEA data from March 2024, most US social media users of all ages bought a product from Amazon after seeing it used by an influencer.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
