Despite Facebook being the top platform for US adults, with an average of 20 minutes spent daily, it’s not capturing Gen Z’s attention.
Instead, younger adults (ages 18 to 24) are heavily invested in Instagram, Snapchat, and TikTok, spending over twice as much time on these platforms compared to the general population, according to EMarketer’s June 2024 forecast.
With nearly 90% of Gen Z using social media, TikTok and Instagram have become dominant, each boasting over 72% of Gen Z users. By 2025, Gen Z is expected to outnumber millennials on Instagram, signaling a major shift in social media demographics.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
