As we move further into 2024, it’s clear that digital media is no longer just a part of the marketing mix—it’s the dominant force.
According to the latest US Time Spent With Media H2 2024 Update report, digital channels will account for 63.7% of the 12 hours and 37 minutes US adults spend daily with media. This shift presents a compelling case for brands to reallocate their marketing budgets towards digital platforms.
Mobile devices will capture an average of 4 hours per day from US adults in 2024, making them the most popular access point for media.
According to EMarketer, video remains a favorite among consumers, with adults averaging 6 hours and 45 minutes of daily video viewing. More than half of this time will be spent on digital platforms.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
