Women are more likely than men to take action after seeing a TikTok video, according to DISQO statistics from April 2024.
For example, women are 9% more likely than males to make a purchase after viewing a TikTok video (31% vs. 22%).
According to an EMarketer survey, more than one-fifth (20.2%) of US marketplace customers purchased from TikTok Shop within seven months of its introduction.
Gen Z is the most likely group to make a purchase on TikTok Shop, according to Morning Consult.
Approximately 40% of Gen Zers aged 18 to 26 and 24% of those aged 13 to 17 had made at least one purchase on the site, compared to 37% of millennials and 14% of Generation X.
According to EMarketer, US TikTok users aged 18 to 24 spend 73 minutes (1:13) each day scrolling the platform, more than any other older age group.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
