According to a SPAR Group survey published in May 2024, 50% of US shoppers use retail apps to find the greatest deals.
EMarketer predicts that 163.8 million US consumers will use retail apps on smartphones in 2024, accounting for 76.5% of all smartphone users.
According to SPAR Group, shoppers use retail apps for various reasons, many of which are price-related. These include accessing loyalty points (46%), receiving personalized coupons (34%), and checking on retailer deals and promotions (26%).
Nearly half (47%) of US retailers feel branded apps and loyalty programs attract shoppers, according to Jumpmind data from April 2024. According to the SPAR Group survey, 42% of shoppers find apps helpful.
According to SPAR Group, four out of every ten shoppers use a mobile device during in-store shopping journeys, primarily for price comparisons (47%), researching discounts and promotions (40%), and accessing coupons (35%).
Mobile is having a greater impact on how customers make purchases. EMarketer expects retail mobile commerce sales, including those via retail applications, to reach $534.88 billion this year, representing a 12.7% year-on-year rise.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
