Google will receive 70.5% of all US traditional search ad spend in 2026, according to a March 2024 forecast by EMarketer.
Google remains the dominant player in traditional search. Google’s search ad revenues are expected to hit $62.87 billion this year, according to EMarketer. By 2026, its search ad business will be more than ten times as large as Microsoft’s.
Google’s AI Overviews and the Meta AI Chatbot, now included in Meta platform search bars, ease consumers’ transition to generative AI search. According to Vox Media and The Circus statistics from December 2023, 61% of Gen Zers prefer to use AI tools over search engines.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
